Nobody cares because nobody knows

If you have ever tried to get a new blog off the ground or increase your following on a social network, you know how hard it can be. You figure, "I'll just produce great content, and people will flock to me!" It's the if-you-build-it-they-will-come principle. And to some tiny extent, it's true. But there is one cold, hard fact of the digital social world that is difficult to understand at first.

Nobody cares about your content because nobody knows who you are.

This is true for me, this is true for you, this is true for the biggest of social media powerhouses. Before those powerhouses became who they are today, nobody cared about their content because nobody knew who they were, either. 

As a member of +The Church of Jesus Christ of Latter-day Saints striving to share the gospel online you are at an additional disadvantage. Think of your predicament this way: Nobody cares about your content because nobody knows who you are, and especially because you are sharing content about religion!

Fortunately, there are a few exceedingly simple principles you can live by to get people to care. Or, in other words, to get people to know who you are.
  1. Tell people about yourself. Where? On their content. I cannot emphasize this enough. Respond to their ideas. Agree with them. Disagree with them. Be yourself, but do it on their content. On whose content? Theirs. 
  2. Share the content of others. Again, this is a way for other people to get to know you. People pay attention to those who share their content. They want to know who is reading their stuff and who cares about what they are saying. Want to get noticed online? Share the content of others.
  3. Reply, reply, reply. When someone does take the time to comment on or share your content, rejoice! Then reply to them. Let them know you care. Keep the conversation going. Tag them in your reply to grow your relationship.
Yes, it's depressing that nobody cares. And it may be a little discouraging to realize that nobody will care until they get to know you. And it may even be annoying that they won't get to know you until you invest a lot of time in building them up. The returns on these types of investments, however, are enormous. 

by Tyler Smith


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